Lw. Littig et D. Branch, EXPOSURE FREQUENCIES AND SENSATION-SEEKING - NO NOVELTY EFFECT BUT ANUNEXPECTED EXPERIMENTER-SUBJECT SEX INTERACTION, Social behavior and personality, 21(1), 1993, pp. 25-31
To test the hypothesis that individuals who are very sensitive to nove
l experiences do not show the usual exposure frequence-preference patt
ern, high and low sensation-seeking African-American subjects were exp
osed serially in random balanced order a set of 10 Japanese ideographs
at 0, 1, 3, 9, and 27 frequencies. Both high and low sensation-seeker
s manifested the usual pattern of preference for stimuli exposed at hi
gher frequencies and no support for a novelty sensitivity effect was o
bserved. There was evidence of an unexpected experimenter-subject sex
interaction confirming previous reports of this phenomenon. Male and f
emale subjects reacted differently to the total experiment as a functi
on of their level of sensation-seeking.