Repeated exposure to olfactory ligands (odorants) increased peripheral
olfactory sensitivity in mice. For two unrelated ligands, androstenon
e and isovaleric acid, induction of olfactory sensitivity was odorant-
specific and occurred only in inbred strains that initially had low se
nsitivity to the exposure odorant. These data demonstrate stimulus-ind
uced plasticity in a sensory receptor cell, suggesting a form of stimu
lus-controlled gene expression. Induction with two unrelated odorants
implies that olfactory induction is a general phenomenon that may occu
r in a large fraction of the human population.