STRATEGIES TO OVERCOME BARRIERS TO THE DEVELOPMENT OF SUSTAINABLE AGRICULTURE IN CANADA - THE ROLE OF AGRIBUSINESS

Strategies to involve agribusiness in the development of sustainable a gricultural systems have been limited by the lack of a comprehensive c onceptual framework for identifying the most critical supportive polic ies, programs and regulations. In this paper, we propose an efficiency /substitution/redesign framework to categorize strategies for modifyin g agribusiness practices. This framework is then used to identify a di verse range of short, medium, and long-term strategies to be pursued b y governments, community groups, academics and agribusiness to support the transition. Strategies discussed include corporate greening, ethi cal investment, changing the legal status of the corporation, new busi ness forms and the development of ecological economics.