Dd. Parker et D. Zilberman, HEDONIC ESTIMATION OF QUALITY FACTORS AFFECTING THE FARM-RETAIL MARGIN, American journal of agricultural economics, 75(2), 1993, pp. 458-466
A model of the farm-retail marketing margin is tested using producer a
nd retail prices of a perishable product in which time during season a
nd quality characteristics are variable. Empirical analysis verifies t
hat the marketing margin of California fresh peaches decreases during
the season and increases with improved quality. Results identify poten
tial producer gains from improving product quality early in the season
, and from price signals compensating producers for quality characteri
stics other than weight.