In this article, the author argues that the use of knowledge refers no
t to the information, not to the process of transmitting messages, but
to the contents, the knowledge conveyed by it. However, the delivery
system is often mistaken for the knowledge it delivers, resulting in m
isplaced values. Intellectual knowledge can only be acquired by people
willing to exert themselves for the sake of becoming more knowledgeab
le and better educated. Expressing his frustrations with misconception
s among various producers of knowledge, the author reminds them that e
quitable availability and distribution of benefits must be considered
in the developmental stages of systems that disseminate knowledge. Onl
y then will the wise use of knowledge be encouraged for societal good.