The c-Myb transcription factor regulates the differentiation of immatu
re erythroid, lymphoid, and myeloid cells, although only the latter ce
lls become transformed by the v-myb oncogene. These are also the only
cells that express the Myb-regulated gene mim-1, suggesting that Myb r
equires tissue-specific, cooperating factors to activate such genes. H
ere, we investigated the tissue-specific regulation of the mim-1 promo
ter and found that it not only contains binding sites for Myb but also
for NF-M, a myeloid-specific transcription factor that probably corre
sponds to mammalian C/EBPbeta. Both types of binding sites were found
to be required for full activity of the promoter. Remarkably, ectopic
coexpression of Myb and NF-M proteins in erythroid cells or fibroblast
s was sufficient to induce endogenous markers of myeloid differentiati
on, like the mim-1 and lysozyme genes. Our results indicate that c-Myb
and NF-M proteins act as a bipartite, combinatorial signal that regul
ates the expression of myeloid-specific genes, even in heterologous ce
ll types.