CROSS-CULTURAL GENERALIZABILITY OF A SCALE FOR PROFILING CONSUMERS DECISION-MAKING STYLES

Most studies that have developed and validated models and instruments in consumer affairs research have used U.S. samples. As a result, thei r cross-cultural generalizability remains unknown. This study reports a cross-cultural examination of a scale for profiling consumers' decis ion-making styles using a New Zealand sample. Examination of the scale 's psychometric properties (i.e., dimensionality and reliability) offe rs general support for the scale's applicability to a different cultur e. Some differences were detected, however. The paper concludes with a discussion of these differences and the implications of the findings.