CANDIDATES COMMERCIALS AND THE LAW - THE PUBLIC PERCEPTION

Authors
Citation
A. Lang et E. Krueger, CANDIDATES COMMERCIALS AND THE LAW - THE PUBLIC PERCEPTION, Journal of broadcasting & electronic media, 37(2), 1993, pp. 209-218
Citations number
21
Categorie Soggetti
Communication,"Film, Radio, Television
ISSN journal
08838151
Volume
37
Issue
2
Year of publication
1993
Pages
209 - 218
Database
ISI
SICI code
0883-8151(1993)37:2<209:CCATL->2.0.ZU;2-4
Abstract
This study was designed to discover the public's level of knowledge ab out the regulation of advertising, both political and product. Most su rvey respondents believed that the government would do something if fa lsehoods were discovered in candidates' commercials, which legally is not the case. Further, people perceived that political commercials are regulated and product ads are not, which again is not true. Spearman' s rhos indicated that there is little relationship between respondents levels of knowledge on these matters and age, education level, or rel iance on televised media.