A. Lang et E. Krueger, CANDIDATES COMMERCIALS AND THE LAW - THE PUBLIC PERCEPTION, Journal of broadcasting & electronic media, 37(2), 1993, pp. 209-218
This study was designed to discover the public's level of knowledge ab
out the regulation of advertising, both political and product. Most su
rvey respondents believed that the government would do something if fa
lsehoods were discovered in candidates' commercials, which legally is
not the case. Further, people perceived that political commercials are
regulated and product ads are not, which again is not true. Spearman'
s rhos indicated that there is little relationship between respondents
levels of knowledge on these matters and age, education level, or rel
iance on televised media.