This paper investigates the effect of both strategic and environmental
factors on the tourist area life cycle for Cypress Gardens. It is hyp
othesized that both types of factors can have a revitalization effect
on the tourist area life cycle. A step-logarithmic function is used to
model the attendance for the tourist attraction. Strategic and enviro
nmental factors are both found to have a significant effect on the lif
e cycle and the step-logarithmic function demonstrates a very good mod
el fit for the life cycle. The implications for tourist areas are disc
ussed.