Recent results are presented of surface electronic excitations on Ag s
ingle crystals. For small q(parallel-to) the data show a linear and Po
sitive dispersion of the surface plasmon for all faces, whose slope de
pends on crystallographic face, and a strong azimuthal anisotropy in c
ase of Ag(110). This demonstrates that the centroid of the induced cha
rge for frequencies equal to the surface plasmon frequency is placed i
nside the surface. Different mechanisms determine surface plasmon damp
ing. Face dependence is caused by the presence of face specific surfac
e states. The dependence on crystal temperature is discussed.