Present environmental policy in the countries around the North East At
lantic is in a state of transition; in part made up of old attitudes t
hat assumed the environment to be largely capable of absorbing contami
nation, in part a new precaution that recognises that we cannot fully
predict the result of such actions. Precaution will prevail, and be im
plemented by a form of pollution prevention, known as clean production
, that emphasises the need to reduce and eliminate pollution at all st
ages of the manufacturing cycle. There are three reasons why change is
inevitable. First, toxicological problems, along with serious ecologi
cal uncertainties, mean that we will be unable to predict 'safe' level
s of marine contamination for the foreseeable future. Second, demonstr
ation projects make it clear that clean production is now feasible and
economically attractive, even in 'problem' industries. Third, the tar
gets now being set for the reduction and elimination of potentially pr
oblematic substances - for instance by the 1990 North Sea Conference a
nd the 1992 Paris Convention Ministerial meeting - have developed to t
he point where clean production provides the only feasible means of im
plementation. This change has significant implications for the water t
reatment industry.