COMBINING KNOWLEDGE-BASED AND DATABASE TECHNOLOGY IN A TOOL FOR BUSINESS PLANNING

This project has designed and implemented a decision support tool for business planning based upon information from market research. The too l is an integrated solution, based upon a knowledge-based system, data base, numerical processing and analysis of the user's own skills. The paper will show how the knowledge required was represented within the system and how the knowledge-based component was integrated with the r est of the system. The knowledge encapsulated within this system is ba sed upon the findings of the PIMS (Profit Impact of Marketing Strategy ) project, supported by portfolio analysis.