Qualitative research was used to determine what young black male colle
ge students do and believe in the hypertension related areas of nutrit
ion, stress and exercise. Black female college students also were aske
d about their perception of the men's beliefs and behaviors in regard
to the above mentioned areas. The study identified stress, especially
the stress of being a black male in the US, as the most important conc
ern of both male and female students. There was also agreement in both
gender groups that relatives and close friends, especially females, h
ad more influence on men's health behavior than professionals or celeb
rities. The study discusses the implications of these findings for hyp
ertension prevention programs targeted at young black male college stu
dents.