THE BIG WAVE

In Canada there is a growing wave of public fear about forest industry operating practices at the mills and in the woods. This fear is sudde nly spreading in the market-place. Much of the fear is based upon perc eption and misinformation. This paper is about the process being used at the Repap Miramichi operation to develop public trust, credibility, and confidence. The company has no departments for public relations o r media relations. The process is based upon open honest communication on a regular basis.