The emphasis in the social sciences has been on developing theory. The
emphasis in OR has been on practice. It is argued in this paper that
both traditions stand to gain much from close collaboration with each
other. As a first step in this argument some highly relevant social sc
ience is introduced. As a second step, this is considered in relation
to Beer's cybernetics and Checkland's soft systems methodology. These
approaches demonstrate how subtle philosophical and sociological judge
ments can be incorporated in tools for practical action. At the same t
ime, a much enhanced appreciation of the relative strengths of these m
ethodologies is gained by viewing them from a social theory perspectiv
e. OR can help social scientists to make their findings usable in prac
tice, and social science can help operational researchers achieve more
sophisticated interventions and to learn from those interventions.