THE SOCIAL-CONTEXT OF RECYCLING

Over the last several decades, sociologists have investigated the publ ic's increasing concern about the environment, but they have had littl e success explaining attitudes toward the environment or the adoption of pro-environment behaviors like recycling. We examine the role of so cial context in the link between individual attitudes about the enviro nment and recycling behavior by comparing communities that vary in the ir access to recycling programs. Results show that people with access to a structured recycling program have much higher levels of recycling than do people lacking such access. Furthermore, individual attitudes toward the environment affect recycling behavior only in the communit y with easy access to a structured recycling program. Individual conce rn about the environment enhances the effect of the recycling program, but does not overcome the barriers presented by lack of access.