Ck. Sigelman et al., DO YOU BELIEVE IN MAGIC - THE IMPACT OF MAGIC JOHNSON ON ADOLESCENTS AIDS KNOWLEDGE AND ATTITUDES, AIDS education and prevention, 5(2), 1993, pp. 153-161
A group of young people ages 10 to 18, interviewed after basketball st
ar Earvin ''Magic'' Johnson announced that he had tested positive for
the human immunodeficiency virus (HIV), were asked for their reactions
to the news. Their knowledge of and attitudes regarding AIDS were als
o compared to those of similar young people interviewed before the ann
ouncement. Reactions to the announcement were varied and were accompan
ied by only isolated changes in knowledge and attitudes, suggesting th
at news of this celebrity's HIV infection served primarily to reinforc
e or make temporarily more salient knowledge and attitudes that predat
ed the announcement.