Qualitative analysis of the financial press reveals that explanations
of the stock market crash of October 1987 rely on socially embedded co
nceptions of markets, rather than on prevailing doctrines of economic
or financial theory. Mass sentiments and social organizational forces
were most pervasive in explaining the price collapse Similarly, the so
urces most frequently quoted were experts on the social and political
nature of markets, rather than individuals knowledgeable about the pro
ductive economy The paper concludes by considering the implications of
the role of media coverage in constituting the market through its acc
ounts of it