W. Odonohue et R. Dyer, NONSTANDARD MODEL OF MENTAL-HEALTH-SERVICES - MARKETING DATA-BASED AND DATA-GENERATING TREATMENTS, Administration and policy in mental health, 20(5), 1993, pp. 357-368
The author examines criteria of adequacy for mental health services. T
wo methods of service delivery are described and evaluated using these
criteria. A nonstandard method which systematically uses marketing pr
inciples, treatment outcome research, data-generating service, and eco
nomies of scale offers significant advantages over more conventional m
ethods of mental health service delivery.