COMPUTER-AIDED CUSTOMER CONSULTING IN THE FIELD OF FINANCIAL SERVICES

Due to increasing competition there is a noticeable trend in the marke t of financial services towards providing tailor-made solutions for cu stomer specific financing and investment problems. In this context, co mputer support is needed to cope with the complexity and variety of fi nancial services. Therefore, computer support constitutes an important competition factor in this application domain. In this paper we descr ibe the state of the art of computer support in the german financial s ervices field and sketch prospective developments.