THE DEMAND FOR COMMODITY PACKAGES - THE CASE OF TELEPHONE CUSTOM CALLING FEATURES

Authors
KRIDEL DJ TAYLOR LD
Citation
Dj. Kridel et Ld. Taylor, THE DEMAND FOR COMMODITY PACKAGES - THE CASE OF TELEPHONE CUSTOM CALLING FEATURES, Review of economics and statistics, 75(2), 1993, pp. 362-368
Citations number
7
Categorie Soggetti
Social Sciences, Mathematical Methods",Economics
Journal title
Review of economics and statistics → ACNP
ISSN journal
00346535
Volume
75
Issue
2
Year of publication
1993
Pages
362 - 368
Database
ISI
SICI code
0034-6535(1993)75:2<362:TDFCP->2.0.ZU;2-Y
Abstract
The demand for two custom calling services is investigated. The servic es may be bought individually or in a discounted package. A micro-theo ry based discrete choice model is formulated that explicitly accounts for these purchase options. The model is estimated assuming both depen dence and independence of the unobservable choice-influencing variable s. The estimated parameters are used to simulate the revenue impact of price and discount changes.