The effectiveness of college and university consultants depends on whe
ther or not they understand and appreciate the institutional context i
n which they are working. Using examples from different types of colle
ges and universities, the author of this article describes how three c
lusters of institutional properties (mission, philosophy, culture) wor
k together to influence the behavior of students, faculty, and adminis
trators. Four suggestions are offered for consultants who wish to inco
rporate appraisals of institutional character in their work.