Outpatient data obtained from the general medicine practice of an urba
n, health care facility are used to provide an application of empirica
l Bayes techniques in the estimation of physician ''costliness.'' The
results illustrate that application of the simplest empirical Bayes es
timation procedure can provide more reasonable estimates of physician'
s utilization of resources than a standard estimation procedure. Empir
ical Bayes estimates are shown to adjust for potential instability in
standard estimates that may arise from either a physician treating a s
mall number of patients or an inappropriate case-mix adjustment. Using
simulation, it is demonstrated that the empirical Bayes procedure can
provide overall better estimates using fewer data than the standard p
rocedure. This application, although somewhat limited in scope, should
provide impetus for increased utilization of the numerous Bayesian an
d empirical Bayes techniques that currently exist in the statistical l
iterature and pertain to small area estimation techniques.