The causes of geographic variations in the use of health care services
continue to puzzle researchers. Some have proposed that physicians in
geographic areas with high rates of use provide proportionally more u
nnecessary care than those in other areas. Available research does not
support this hypothesis. Others contend that uncertainty about the ef
fectiveness of health services leads physicians to differing conclusio
ns about when to perform various services and is the primary cause of
geographic variations. Available research also does not support this h
ypothesis. This article proposes a different explanation, i.e., the en
thusiasm hypothesis. Currently, research data suggest that geographic
differences in the use of health care services are caused by differenc
es in the prevalence of physicians who are enthusiasts for particular
services. This analysis explores the validity of the enthusiasm hypoth
esis using previously published data on carotid endarterectomy.