We extend the Gross-Pitaevskii equation for neutral superflows to a mo
del with a roton minimum in the dispersion curve. The flow around an o
bstacle shows dramatic differences compared to the case without roton
minimum: a stationary modulation pattern bifurcates supercritically an
d transforms continuously into a Cerenkov cone when the speed at infin
ity exceeds the Landau critical speed for the rotons. This yields a Ce
renkov-like drag. An analytical approach to the problem is sketched in
the weak amplitude limit.