Although computer simulations and other modeling tools have assumed a
pivotal role in cognitive psychology, their utility continues to be qu
estioned by some psychologists. This article presents several examples
that illustrate both rewards and potential hazards associated with th
e simulation approach. Simulations can provide the formal framework ne
cessary to disambiguate new ideas, they can explore the implications o
f complex models, and they can predict seemingly counterintuitive find
ings or uncover hidden relationships. At the same time, care must be t
aken to avoid pitfalls that may arise when computer code inadvertently
differs from the intended specifications of a theory, or when predict
ions derive not from fundamental properties of a theory but from pragm
atic choices made by the modeler.