A STOCHASTIC CELLULAR-AUTOMATA MODEL OF INNOVATION DIFFUSION

Authors
BHARGAVA SC KUMAR A MUKHERJEE A
Citation
Sc. Bhargava et al., A STOCHASTIC CELLULAR-AUTOMATA MODEL OF INNOVATION DIFFUSION, Technological forecasting & social change, 44(1), 1993, pp. 87-97
Citations number
19
Categorie Soggetti
Business,"Planning & Development
Journal title
Technological forecasting & social change → ACNP
ISSN journal
00401625
Volume
44
Issue
1
Year of publication
1993
Pages
87 - 97
Database
ISI
SICI code
0040-1625(1993)44:1<87:ASCMOI>2.0.ZU;2-6
Abstract
A stochastic cellular automata model of new product diffusion is propo sed. It is found that the growth for a given market potential can be d etermined by a parameter that quantifies chance preferences of individ uals for the product and can be estimated from field surveys. It is al so found that the ''takeover time'' in a given seed region is almost i ndependent of the number of innovators. The results suggest possible s trategies for the successful introduction of a new product.