JUMPING INTO THE CUSTOMERS ACTIVITY CYCLE - A NEW ROLE FOR CUSTOMER SERVICES IN THE 1990S

Authors
VANDERMERWE S
Citation
S. Vandermerwe, JUMPING INTO THE CUSTOMERS ACTIVITY CYCLE - A NEW ROLE FOR CUSTOMER SERVICES IN THE 1990S, The Columbia journal of world business, 28(2), 1993, pp. 46-65
Citations number
34
Categorie Soggetti
International Relations",Business
Journal title
The Columbia journal of world business → ACNP
ISSN journal
00225428
Volume
28
Issue
2
Year of publication
1993
Pages
46 - 65
Database
ISI
SICI code
0022-5428(1993)28:2<46:JITCAC>2.0.ZU;2-W