The primary study objectives were to 1) determine how many physicians
entered primary care practice in rural and urban counties of North Car
olina in the 1981 to 1989 period and 2) estimate their length of tenur
e in these areas. The secondary objective was to identify the physicia
n's demographic, training, and practice characteristics that influence
geographic location of practice and length of tenure. A cohort of 1,9
47 physicians was identified from the North Carolina Board of Medical
Examiners database, which included all active, nonfederal primary care
physicians who began their initial practice in North Carolina in 1981
or later. The primary outcome was time in practice in a given rural o
r urban county. Selected data on physician demographic, training and p
ractice characteristics were also available in the database. Approxima
tely one third of physicians beginning their initial North Carolina pr
actice selected a rural county for the location. Almost half of these
primary care physicians were still in the county of their initial prac
tice in 1989. An additional 20% of these physicians had changed practi
ce location within the State, of which half chose a similar type of co
unty to that of their initial practice. Length of tenure was similar a
cross geographic locations of the medical practice, with the average l
ength of tenure being 4.6 and 4.4 years among physicians in rural and
urban counties, respectively. The strongest predictors of tenure were
practice organizational characteristics with physicians in either an o
ffice-based solo practice or partnership having longer tenures. These
findings provide support for continuing programs that encourage physic
ians to practice in rural areas; they also suggest the need for progra
ms designed to retain rural physicians in their practices.