Citation
S. Borna et al., DECEPTIVE NATURE OF DIAL-A-PORN COMMERCIALS AND PUBLIC-POLICY ALTERNATIVES, Journal of business ethics, 12(7), 1993, pp. 503-509
Citations number
13
Categorie Soggetti
Business,Philosophy
Journal title
ISSN journal
01674544
Volume
12
Issue
7
Year of publication
1993
Pages
503 - 509
Database
ISI
SICI code
0167-4544(1993)12:7<503:DNODCA>2.0.ZU;2-8
Abstract
This research investigates consumers' perceptions of claims made in Di
al-a-Porn commercials. The empirical findings support the view that so
me of the claims are deceptive. Based on research findings, preliminar
y public policy guidelines are suggested.