PERSONAL AND PROFESSIONAL VALUES UNDERLYING THE ETHICAL JUDGMENTS OF MARKETERS

Authors
SINGHAPAKDI A VITELL SJ
Citation
A. Singhapakdi et Sj. Vitell, PERSONAL AND PROFESSIONAL VALUES UNDERLYING THE ETHICAL JUDGMENTS OF MARKETERS, Journal of business ethics, 12(7), 1993, pp. 525-533
Citations number
27
Categorie Soggetti
Business,Philosophy
Journal title
Journal of business ethics → ACNP
ISSN journal
01674544
Volume
12
Issue
7
Year of publication
1993
Pages
525 - 533
Database
ISI
SICI code
0167-4544(1993)12:7<525:PAPVUT>2.0.ZU;2-8
Abstract
This study explores the relative influences of two levels of value ori entations, personal values and professional values, underlying the eth ical judgments of marketing practitioners. The data were obtained from a mail survey of the American Marketing Association's professional me mbers. The results generally indicate that a marketer's ethical judgme nts can be partially explained by his/her personal and professional va lues.