SOCIAL MARKETING FOR PUBLIC-HEALTH

Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in crafting and disseminating effective social change strategies. This paper describe s the field of social marketing as it is used to improve the health of the public. A disciplined process of strategic planning can yield pro mising new insights into consumer behavior and product design. But the 'technology'' cannot simply be transferred without some translation t o reconcile differences between commercial marketing and public health .