Following the massacre of fourteen women at Ecole Polytechnique, in De
cember 1989, the content (affective, social, religious, feminist, and
anti-masculinist) of 690 condolence messages written by the public at
two French universities (Universite de Montreal and Universite du Queb
ec a Montreal) were compared. The results show that this event did not
trigger a homogeneous social reaction, but rather different ones, acc
ording to sex and university, suggesting that social investment factor
s play a role in the codification of events related to public deaths.