ON THE FUTURE OF TELEVISION RATINGS

Authors
GUNTER B
Citation
B. Gunter, ON THE FUTURE OF TELEVISION RATINGS, Journal of broadcasting & electronic media, 37(3), 1993, pp. 359-364
Citations number
18
Categorie Soggetti
Communication,"Film, Radio, Television
Journal title
Journal of broadcasting & electronic media → ACNP
ISSN journal
08838151
Volume
37
Issue
3
Year of publication
1993
Pages
359 - 364
Database
ISI
SICI code
0883-8151(1993)37:3<359:OTFOTR>2.0.ZU;2-R
Abstract
Measures of audience size, or ratings, will become of increasingly lim ited value in the television broadcasting environment of the future.