CONSUMER-FOCUSED DATA-COLLECTION IN PREVENTION PROGRAM-EVALUATION - RATIONALE AND ILLUSTRATIONS

This article presents a rationale for consumer-focused data collection at multiple points in the process of prevention program evaluation. R ecommended procedures include data collection on consumer responses to various recruitment strategies and consumer preferences for specific program delivery features. Following the general rationale for use of these procedures, a summary description of their relationship with exi sting approaches to program evaluation is presented Finally, illustrat ions of consumer-focused data collection procedures applied during sev eral phases of an ongoing program evaluation project provided