EVALUATING STRATEGY - ITS ROLE WITHIN THE CONTEXT OF STRATEGIC CONTROL

The paper uses a case study to illustrate a number of points in relati on to strategy development and strategic control. A group decision sup port system-'Strategic Options Development and Analysis' (SODA)-was us ed. The method focuses on the 'linkages' between strategic issues rath er than on the issues themselves. The paper focuses upon the strategy review process. Three related elements of strategy'are considered as a part of the review: an evaluation of the extent to which the strategy has been implemented and is embedded in the organization; an evaluati on of the assumptions underpinning the strategy; and an evaluation of the influence the strategy has on those at the 'coal-face'.