Al. Page, ASSESSING NEW PRODUCT DEVELOPMENT PRACTICES AND PERFORMANCE - ESTABLISHING CRUCIAL NORMS, The Journal of product innovation management, 10(4), 1993, pp. 273-290
Citations number
32
Categorie Soggetti
Business,Management,"Operatione Research & Management Science
In 1968 and 1982 cross-sectional studies of the conduct and performanc
e of new product development were reported, the wide-ranging results o
f which have been widely reproduced and cited as norms for product dev
elopment. Since the more recent study, many changes in the practice an
d environment of product development have occurred. Albert Page descri
bes the findings of a new cross-sectional study, sponsored by PDMA, wh
ich reports on the current status of new product development and updat
es those commonly referred to norms. On the one hand, this article rep
orts that the state of practice, covering both structure and process,
has improved, although there is still substantial room for further imp
rovement. On the other hand, the results for five different measures o
f firm and program performance indicate these practice improvements ha
ve not resulted in notable improvements in the overall performance of
the new product development activity within the responding companies.