Okulitch and Marlatt (1972) have argued that alcoholics show a differe
ntial tolerance for punishment relative to nonalcoholics. However, the
studies purporting to support this assertion failed to control for th
e effects of social factors on alcoholics' tolerance of punishment. Th
e present study compared alcoholics' and nonalcoholics' tolerance for
punishment under two conditions. In the private condition, subjects we
re led to believe that no one would know how they responded to a task
involving punishment. In the public condition, it was made clear that
the subjects' responses would be known to the experimenter. In the pub
lic condition, alcoholic subjects made more punished responses than no
nalcoholic subjects. In the private condition, neither group responded
in the presence of punishment.