Aims. During the months February through July 1991, a community wide p
romotion of asthma self-management was undertaken as a pilot study for
the national launch of an asthma action plan developed by the Asthma
Foundation of New Zealand in conjunction with the Royal New Zealand Co
llege of General Practitioners. Methods. A multidisciplinary team of h
ospital and community-based health workers was established, with the a
im of educating and resourcing general practitioners, practice nurses
and retail pharmacists to enable them to effectively promote and distr
ibute the asthma action plan. 332 general practitioners and 148 retail
pharmacists were surveyed through postal and telephone questionnaires
at the completion of the promotion, to assess its impact on health pr
ofessionals and to obtain feedback for the national promotion of the a
sthma action plan.Results. 108 (73%) of pharmacists who responded and
were involved with the promotion found their participation to be worth
while, although some had difficulty allocating sufficient time to give
detailed advice to patients. Of the 240 general practitioners who res
ponded, 77% indicated that they had used the asthma action plan with t
heir patients. They were positive about the use of the workshop format
that had provided education and resources for the plan, and of those
that had used the plan, 94% indicated that they would continue to prom
ote the plan, or one similar. Conclusions. The promotion of the asthma
action plan in Canterbury had a major impact on health professionals.
The community-wide promotion might have had a greater impact on peopl
e with asthma had television advertising been used. The pilot project
provided useful feedback for the Asthma Foundation in their preparatio
n for the national launch.