Over the past decade measurement has focused primarily on the produce
of the development process. More recently the process itself has come
Under closer scrutiny. However, this has highlighted a problem, namely
that it is difficult to measure something that tends to be rather dif
fuse and ill-defined. As a company's performance is intimately linked
to its underlying processes, there is a need to provide a means by whi
ch process analysis can be undertaken in a reasonably objective fashio
n. As a consequence the last few years have seen the emergence of proc
ess modelling as a means of providing reference models on which assess
ment can be based. The paper presents a unified view of these three di
sciplines and shows that by adopting such an integrated approach a ver
y firm basis for improvement can be established. In this paper it is a
ssumed that the aim of a process is to produce products that are on ti
me, to cost, and of high quality. As this is the primary aim, product
measures provide the target against which assessment will be based. Pr
ocess issues such as productivity, efficiency and adaptability, etc.,
provide the objectives for the process measures. These measures are ba
sed firmly on the organizational goals, and the underlying process mod
el.