OPTIMAL ADVERTISING IN GROWING STABILIZING MARKETS

Authors
DORROH JR FERREYRA G
Citation
Jr. Dorroh et G. Ferreyra, OPTIMAL ADVERTISING IN GROWING STABILIZING MARKETS, Optimal control applications & methods, 14(3), 1993, pp. 221-228
Citations number
8
Categorie Soggetti
Controlo Theory & Cybernetics","Operatione Research & Management Science",Mathematics
Journal title
Optimal control applications & methods → ACNP
ISSN journal
01432087
Volume
14
Issue
3
Year of publication
1993
Pages
221 - 228
Database
ISI
SICI code
0143-2087(1993)14:3<221:OAIGSM>2.0.ZU;2-T
Abstract
The method of dynamic programming is used to determine the optimal syn thesis of an advertising problem. The market of the product in questio n grows exponentially up to a time when it stabilizes at a constant va lue. The problem is singular and with an unbounded control. A parametr ization of time is introduced to deal with these difficulties.