CORPORATE ENVIRONMENTALISM - COOPERATION OR COOPTATION

Authors
BAKER JA MINER KJ
Citation
Ja. Baker et Kj. Miner, CORPORATE ENVIRONMENTALISM - COOPERATION OR COOPTATION, Journal of environmental health, 56(2), 1993, pp. 25-27
Citations number
NO
Categorie Soggetti
Environmental Sciences","Public, Environmental & Occupation Heath
Journal title
Journal of environmental health → ACNP
ISSN journal
00220892
Volume
56
Issue
2
Year of publication
1993
Pages
25 - 27
Database
ISI
SICI code
0022-0892(1993)56:2<25:CE-COC>2.0.ZU;2-7
Abstract
This article examines environmental claims made by corporations and th e role of health educators in monitoring such claims. Marketing strate gies used by corporations are analyzed in terms of environmental respo nsibility. Two case examples of exaggerated claims and corporate self- interest are detailed. Health educators can serve as environmental adv ocates by demanding corporate accountability through media advocacy.