The concept of ''molecular reinforcement'' has been advanced, in the l
ast decade, as an alternative to conventional fibre reinforcement of t
hermoplastics: In blends with normal (flexible-chain) thermoplastics,
rigid chains of main-chain LC polymers (PLC) can act as strengthening
fibres on the molecular scale. However, the rigid PLC chains must be w
ell dispersed which is improbable since PLC and normal polymers are us
ually incompatible. A related concept is ''micellar reinforcement'': G
raft copolymers made of a rigid-chain PLC backbone and flexible-chain
grafts can form a microphase morphology of cylindric micelles where th
e PLC chains act as reinforcing fibres on a micellar scale. Such rigid
-flexible graft copolymers are discussed in this study. They were pepa
red from a polyester of terephthaloyl, dihexoxyterephthaloyl and pheny
lhydroquinone moieties with special comonomer units carrying a double
bond onto which styrene was grafted via radical copolymerisation. Graf
ting occurred with high efficiency, leading to products with the desir
ed morphology of cyclindric micelles.