Gh. Mcclelland et al., INSURANCE FOR LOW-PROBABILITY HAZARDS - A BIMODAL RESPONSE TO UNLIKELY EVENTS, Journal of risk and uncertainty, 7(1), 1993, pp. 95-116
Two insurance experiments using real-money consequences and multiple r
ounds to provide experience are described. In the first experiment, su
bjects bid for insurance to prevent a fixed loss of $4 at probabilitie
s ranging from .01 to .9. Mean bids were near expected value except at
the lowest probability of .01, for which a very bimodal distribution
was observed (some subjects bid zero and others bid much more than exp
ected value). A second experiment explored this bimodality at a probab
ility of .01 with loss increased to $40. A similar bimodal distributio
n was obtained that persisted over 50 rounds of experience. These labo
ratory results are consistent with field evidence for low-probability
hazards, for which people appear either to dismiss the risks or to wor
ry too much about them.