The spectra of many massive binaries show secondary line depths that a
re deeper when the secondary is approaching, a phenomenon we refer to
as the Struve-Sahade effect. Such systems are expected to contain coll
iding stellar winds, and we show how the X-ray flux from the bow shock
that wraps around the secondary will preferentially heat one hemisphe
re of the secondary. If the bow shock suffers any significant Coriolis
detection due to orbital motion, then the heated surface of the secon
dary will be best seen during orbital phases of secondary approach. We
present model calculations for the system AO Cassiopeiae that illustr
ate how the secondary's light curve appears brighter during these orbi
tal phases (as observed). We iind that the model profiles of spectral
lines that are insensitive to or that strengthen with heating will app
ear deeper when the secondary is approaching, but the same healing eff
ects may be nulled or even reversed in lines that weaken with increase
d temperature. This differing response of lines to heating may be at o
dds with reports of systematic deepening of UV and optical lines, and
thus the connection between such heating and the Struve-Sahade effect
needs further observational and theoretical investigation.