This paper studies a buyer-seller relationship where ''quality'' is no
t contractible but is affected by effort and the seller's privately kn
own innate value. The seller's cost of effort is also private knowledg
e, Assuming constant outside opportunities, we show that more than two
contracts is redundant, the sequence of contracts exhibits increasing
prices and durations, and commitments for prices beyond the actual co
ntract invite opportunism, not effort. The seller uses effort during t
he screening process, which improves noncontractible quality. As a res
ult. type-related information may have negative value when contracts a
re incomplete.