This paper concerns the role of ideology in the operation of urban lan
d and housing markets. We argue that existing work in this area tends
to be overly abstract and to reify ideology. To correct this, we advoc
ate examining understandings of particular land and housing markets. W
e focus on Portland, Maine, and analyze discourses on the uneven costs
of social development, inner-city redevelopment, a recent decline in
the regional economy and Portland's place in that economy. Traditional
pro-market interpretations dominate, but we also identify more politi
cized understandings - many of which are also pro-market. They are app
lied very selectively, for example to explain a crisis but not a boom.
We conclude that politicized conceptions of market operations are not
necessarily radical and may in fact be crucial to the survival of cap
italism.