The concept of order electricity has been employed by Durand, Barbero
and colleagues to explain, in particular, the existence of equilibrium
conical anchoring at liquid crystal interfaces. In this paper we exam
ine this concept from a molecular point of view, using the density fun
ctional theory of liquid crystals. We show that the long range nature
of the electrostatic force between molecules with permanent quadrupole
s creates formal problems with rather profound consequences on the lin
k between microscopic and macroscopic formulations of liquid crystal t
heory. One result is that the Landau-de Gennes gradient expansion must
be employed with extreme caution in an inhomogeneous nematic. These f
ormal problems have analogues in the theory of dielectrics and were ex
plored by Ewald long ago. In addition we derive from a statistical mec
hanical viewpoint the phenomenological relations used to describe orde
r electricity, and explore in detail the consequences of order electri
city at an isotropic-nematic interface and at a nematic-substrate inte
rface.