Manufacturing technology developments need to be aligned with business
needs. A UK government scheme to facilitate this linkage was carried
out by contracted consultants in a series of companies. The initial ta
sk was to conduct a market needs review, so that the appropriate manuf
acturing developments to support those needs could be made. The author
s 'shadowed' several of these company initiatives, and four typical ca
ses are described to illustrate the type of work done by consultants i
n such situations. In each case different types of inadequacy made it
difficult to link the market review to technology development needs. T
hese types of inadequacy are discussed, and some possible explanations
are suggested. (C) 1997 Elsevier Science Ltd.