A. Greif, CONTRACT ENFORCEABILITY AND ECONOMIC INSTITUTIONS IN EARLY TRADE - THE MAGHRIBI TRADERS COALITION, The American economic review, 83(3), 1993, pp. 525-548
This paper Presents an economic institution which enabled 11th-century
traders to benefit from employing overseas agents despite the commitm
ent problem inherent in these relations. Agency relations were governe
d by a coalition - an economic institution in which expectations, impl
icit contractual relations, and a specific information-transmission me
chanism supported the operation of a reputation mechanism. Historical
records and a simple game-theoretical model are used to examine this i
nstitution. The study highlights the interaction between social and ec
onomic institutions, the determinants of business practices, the natur
e of the merchants' law, and the interrelations between market and non
market institutions.